What is the exposure and power of promotion of unhealthy foods and non-alcoholic beverages to different population groups?
This module aims to examine child and adolescent exposure to unhealthy food marketing (M2K) in Canada across a variety of media channels and settings as well as the marketing techniques used to appeal to children and youth. Information on the frequency and level of exposure of population groups (especially children) to food promotions, the persuasive power of techniques used in promotional communications (power of promotions) and the nutritional composition of promoted food products are collected.
Publications related to this module
Kelly, B, Vandevijvere, S, Ng, S, Adams, J, Allemandi, L, Bahena-Espina, L, Barquera, S, Boyland, E, Calleja, P, Carmona-Garcés, IC, Castronuovo, L, Cauchi, D, Correa, T, Corvalán, C, Cosenza-Quintana, EL, Fernández-Escobar, C, González-Zapata, LI, Halford, J, Jaichuen, N, Jensen, ML, Karupaiah, T, Kaur, A, Kroker-Lobos, MF, McHiza, Z, Miklavec, K, Parker, WA, Potvin Kent, M, Pravst, I, Ramírez-Zea, M, Reiff, S, Reyes, M, Royo-Bordonada, M, Rueangsom, P, Scarborough, P, Tiscornia, MV, Tolentino-Mayo, L, Wate, J, White, M, Zamora-Corrales, I, Zeng, L, Swinburn, B. Global benchmarking of children's exposure to television advertising of unhealthy foods and beverages across 22 countries. Obes Rev. 2019;20 Suppl 2(Suppl 2):116-28. doi: 10.1111/obr.12840.